| Title | Illusion Sticker |
| Agency | VML Brazil |
| Campaign | Illusion Sticker |
| Advertiser | Cervejaria Petrópolis |
| Brand | Itaipava |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Story | To warn drivers that alcohol and driving don't match, Itaipava Zero via Y&R Sao Paulo turned parking lots walls into media using only stickers. A simple and creative idea which caught people's attention on the time they were boarding their cars. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Executive Creative Director | Ruy Branquinho |
| Creative Director | Ruy Branquinho |
| Art Director | Fernanda Peka Campos |
| Copywriter | Victor Malaguti |
| Producer | Thaís Gordon |
| Account Director | Luiz Villano |
| Account Manager | Ana Luiza Leite |
| Head Of Planning | Ana Kuroki |
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