Ilusion - "Rewedding Nights"

Ogilvy Mexico

Ogilvy Mexico México City, Mexico

6350

Title	Rewedding Nights
Agency	Ogilvy Mexico
Campaign	Rewedding Nights
Advertiser	Ilusion
Brand	Ilusion
Date of First Broadcast/Publication	2015 / 4
Business Sector	Lingerie, Underwear, Pajamas
Tagline	Rewedding Nights, a way to reach women who identified with monotony of marriage and wanted to rekindle the passion in their lives.
Story	Ilusion, the most important lingerie brand in Mexico, presents Rewedding Nights a way to reach women who identified with monotony of marriage and wanted to rekindle the passion in their lives. How? By taking out something that they were never going to use and was in the darkest corner of their closets, their wedding dresses, and transform it into a lingerie collection to revive the passion in their marriages. The idea helped match the spirit of the brand, connecting with women in a deep and emotional level.
Media Type	Case Study
Length	90 seconds
Creative Director	Ivan Carrasco
Creative Director	Cesar Agost Carreno
General Director Creation	Manuel Vega
Creative Director	Lee Galvez
Art Director	Ana Pontes
Art Director	Eduardo Vidals
Copywriter	Lee Galvez
Copywriter	Ana Pontes
Agency Producer	Juan Pablo Osio
Director	Martin Bautista
Executive Producer	Roberto Reynoso
Post Production	Jorge Valdés
Executive Producer	Gerardo Salas