| Title | Responsible Billboard |
| Agency | Africa |
| Campaign | Responsible Billboard |
| Advertiser | AB Inbev |
| Brand | Ab InBev |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Beers, Ciders, Lagers |
| Philosophy | Responsible Billboard was created in order to raise awareness of a serious problem in Brazil, with an emphasis on the more deprived areas in the world’s fifth largest country. To get a sense of the magnitude of the campaign, Africa traveled one million kilometres across Brazil with hundreds of trucks, together with the largest distribution fleet in the country. The message is very simple and direct: if you drink, don’t drive. Stickers on the trucks showed AB Inbev’s non-alcoholic brands as well as the direct awareness message. |
| Media Type | Ambient |
| Length | |
| Chief Creative Officer | Sergio Gordilho |
| Copywriter | Pedro Bullos |
| Art Director | Erico Braga |
| Designer | Yllo Pedra |
| Project Director | Monique Lopes Lima |
| Project Manager | Fernanda Segura |
| Project Manager | Juliana Leite |
| Project Producer | Julia Newman |
| Project Producer | Fernando Alonso |
| Client Services | Heloisa Pupim |
| Client Services | Rafael Marques |
| Client Services | Victoria Jaffe |
| Agency Producer | Rodrigo Ferrari |
| Agency Producer | Tais Olhiara |
| Agency Producer | Juarez Lima |
| Production Company | Corazon Filmes |
| Director | Pedro J. de la Fuente |
| Director of Photography (DOP) | Alex Vecchi |
| Sound Production | LOUD |
| Post Production | Warriors VFX |
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