Title | La French Touch |
Agency | AKQA |
Campaign | La French Touch |
Advertiser | MARTELL COGNAC |
Brand | Martell |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | Spirits, Fortified Wines |
Philosophy | To mark the launch of its special edition cognac, Martell is flying fans from Cognac to Shanghai via virtual reality. La French Touch, named after the electronic music sub-genre, is a responsive and interactive game experience that combines WebGL on mobile with Google Cardboard.The limited edition packaging transforms into a VR headset that take fans on a fully immersive, 360-degree journey - accompanied by a soundtrack specially composed by French musician DANGER. |
Media Type | Mobile Advertising |
Length | |
Soundtrack | DANGER |
Managing Director | Romain Lartigue |
Creative Director | Peter Lund |
Art Director | Clement Vidal |