| Title | Break the silence |
| Agency | Agência We |
| Campaign | Break the silence |
| Advertiser | Rede TV! |
| Brand | Fala Mulher Association |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | Domestic violence: call 180 and report. |
| Story | A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women). |
| Media Type | Digital |
| Length | |
| More Information | 2breakthesilence.com |
| Film Production Company/Photographer | Santeria |
| Direction | Rafa Damy |
| Direction | Marcos Lopes |
| Audio | CANJA Audio Culture |
| Post Production | Clan VFX |
| Concept | Glauber Dorotheu |
| Associate Creative Director/Art Director | Glauber Dorotheu |
| Art Director | Glauber Dorotheu |
| Production Company | Carlos Mafia Films and Animation |
| Executive Creative Director | Armando Araujo |
| Executive Creative Director | Christian Fontana |
| Creative Director | Armando Araujo |
| Associate Creative Director | Thiago Gueler |
| Copywriter | Thiago Gueler |
| Copywriter | Armando Araujo |
| Art Director | Rane Cesar |
| President | Fabio Rosinholi |
| Vice President (VP) | Alexandre Ugadin |
| Production Manager | Alessandra Salles |
| Agency Producer | Luana Rodrigues |
| Agency Producer | Angela Felicio |
| Agency Producer | Gabriel Goulart |
| Director | Julio Campos |
| Audio Creative Director | Lucas Sfair |
| Audio Creative Director | Eduardo Karas |
| Audio Creative Director | Filipe Resende |
| Sound Designer | Levi Mynssen |
| Sound Designer | Diego Zorrilla |
| Sound Designer | Leonardo Lima |
| Music Composer | Noélle Bonacin |
| Post production director | Luiz Adriano |
| Director | Carlos Mafia |
More Work
SEE ALL2breakthesilence
- BRAND:
- Fala Mulher
- AGENCY:
- WE
Rainforest
- BRAND:
- Greenpeace
- AGENCY:
- DDB Brasil
Atlantic Forest
- BRAND:
- Greenpeace
- AGENCY:
- DDB Brasil
Caras Interactive Cover
- BRAND:
- Neutrogena
- AGENCY:
- DM9DDB
Hello My Name Means
- BRAND:
- Johnson Baby
- AGENCY:
- DDB Latina