Title | If you don't cry you don't get |
Title (original language) | Quien No Llora No Mama |
Agency | LOLA MullenLowe |
Campaign | Cry for the Law |
Advertiser | Teta & Teta |
Brand | Teta & Teta |
Date of First Broadcast/Publication | 2023 / 1 |
Business Sector | Charities, Foundations, Volunteers |
Story | The baby is programmed to cry 24/7 until a Breastfeeding in Public Spaces law is passed. According to a recent study on social tolerance of breastfeeding in public spaces, 1 in 2 women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalize breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF. |
Media Type | Television |
Length | |
More Information | QuienNoLloraNoMama.org |
Advertising Manager | Maria Rufilanchas |
Advertising Manager | Marina García Canedo |
Executive Creative Director | Néstor García |
Executive Creative Director | Nacho Oñate |
Creative Director | Saray González |
Creative Director | Helena Marzo |
Creative Team | Zacarias Kesselman |
Creative Team | Pablo Luna |
Art Director | Cristian Serrano |
Art Director | Libe Amunarriz |
Managing Director | Yann Baudoin |
Head Of Planning | Gem Romero |
Planning Director | Alberto Burés |
Head of Production | Luis Cristóbal |
Account Manager | Luján Gallo |
Public Relations | Enrique Caballero |
Public Relations | Sarah Okrent |
Public Relations | Beatriz Chapapietra |
Production Company | McNulty |
Director | Irene Baqué |
Modelling | Cristina Jobs |
Director of Photography (DOP) | Artur Pol Camprubí |
Producer | Sergio Huerta |
Post Production | McNulty |