| Title | Made for Real Growth |
| Agency | AnalogFolk |
| Campaign | Made for Real Growth |
| Advertiser | Bayer |
| Brand | Flintstones Vitamins |
| Date of First Broadcast/Publication | 2023 / 8 |
| Story | Flintstones™ Vitamins introduces a new brand platform ‘Made for Real Growth,’ demonstrating the significance of growth for kids and parents alike. It encapsulates the Flintstones™ Vitamins way of life – filled with scraped knees and beaming smiles – to reassure parents that their style of parenting is more than good enough. ‘Made for Real Growth’ marks a comprehensive refresh for the Flintstones Vitamins brand, encompassing a bold, active and authentic visual identity, along with a punchy, playful, and clever tone of voice. |
| Media Type | Television |
| Length | |
| Agency | AnalogFolk |
| Executive Creative Director | Colin Byrne |
| Copywriter | Eoin Tierney |
| Designer | Darren Custance |
| Designer | Jones |
| Designer | Billy Dupee |
| Agency Producer | Ken Nakamura |
| Head of Production | Becci Ride |
| Production Company | Untold Fable |
| Director | Matthew Pollock |
| Group Creative Director | Tobias Snäll |
| Art Director | Cian O'Connell |
| Strategy Director | Ellen Silva |
| Associate Partner | Emily Walsh |
| Production Company Producer | Anna Janowsky |
| Production Company Producer | Geraldine Cabanero |
| Editor | Simon Rodgers |
| Photographer | Vanessa Rees |
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