Title | Washbowl |
Agency | Team / Y&R Abu Dhabi |
Campaign | World Water Day |
Advertiser | Al Ain Zoo |
Brand | Al Ain Zoo |
Date of First Broadcast/Publication | 2012 / 3 |
Business Sector | Environmental & Ecological Issues |
Tagline | Think about what you could save when you save water. |
Story | On the occasion of World Water Day (22 March), we came up with this starkly visual idea to highlight the problems that will arise for flora, fauna and humankind if we do not use water wisely. The objective was to use these posters and ads sponsored by Al Ain Zoo to catch the attention of people in a highly graphic manner. Do have a look-see. |
Media Type | Case Study |
Illustrator | Sunil Das |
Photographer | Abdul Nasser |
Copywriter | Adnan Khalid |
Art Director | Anoop Chandran |
Executive Creative Director | Zorzi El Hoyek |