PUMA - "Find your fearless"

LAFOURMI

LAFOURMI Boulogne-Billancourt, France

Awards

2842

Brand: PUMA
Country: France

Advertiser: Puma

Title	Find your fearless
Agency	LAFOURMI
Campaign	Find your Fearless
Advertiser	Puma
Brand	PUMA
Date of First Broadcast/Publication	2022 / 10
Business Sector	Sportswear
Story	Players inspire youth. Youth inspires football. Football inspires culture... For the new generation, everything is connected. The field and the city, the style and the skills, the attitudes...The players are inspiring models for and inspired by this youth. They adopt their codes, their styles, their attitudes. It is this cultural back and forth that we wanted to illustrate in a brand film featuring PUMA players and the generation that follows them.“Welcome to Generation Fearless!” A powerful statement, that doesn’t take itself too seriously, in line with the brand's values. Beyond soccer, this new mantra
Media Type	Web Film
Length	180 seconds
Brand Management	Clément Lacour
Brand Management	Shanon Zuern
Brand Management	Abigail Rogers
Account Manager	Thibaut Cornet
Account Manager	Céline Jobert
Creative Director	Clément Cimarro
Copywriter	Clément Cimarro
Strategy Director	Jordane Rabute
Account Director	Louis Pierre-Adolphe
Account Manager	Kevin Antunes
Account Executive	Hadrien Stolz
TV Production	Barbara vaira
Art Buyer	Barbara vaira
Production Company	Hamlet
Production Company Producer	Clément Martorell
Production Company Producer	Yannis Cullaz
DIRECTORS OF PRODUCTION	Ondine Dupont
DIRECTORS OF PRODUCTION	Timothée Salze-Lozach
Production Coordinator	Ella Guionneau
Director of Photography (DOP)	Antoine Cormier
Set Designer	Silke De Rycke
Set Designer	Johanne Carpentier
Wardrobe	Lisa Lapuw
Post Production	Thomas Floch
Executive Production	Falca
Music Composer	Quentin Garabedian
Sound Design Company	Quentin Garabedian
Sound Design Company	Antoine Cebere
Director	Julien&Quentin