Ron Tapia
Creative Director at M&C Saatchi LA, Santa Monica
Santa Monica, United States
TitleGloveworx
Agency
Campaign Gloveworx USA
Advertiser M&C Saartchi LA
Brand Saartchi LA
Date of First Broadcast/Publication 2015 / 11
Business Sector Sports & Health Clubs, Gyms, Spas, Diet Clinics
Story M&C Saatchi LA has partnered with Leyon Azubuike & Nick Henry to launch Gloveworx USA, Santa Monica, a place for people to get Fighting Fit. Working closely with the founders on the complete experience since 2014, M&C Saatchi LA built a comprehensive brand identity, apparel, and interior design elements for the Gloveworx brick & mortar location. M&C Saatchi LA's R&D team is designing a proprietary boxing based wearable technology to set this fitness studio apart; providing customers the ability to measure how well they are doing in real-time and receive tips for improvement on-site from the Gloveworx coaches.“Holistic design is paramount and starting from scratch with Gloveworx allowed us to apply design thinking and integrated technology to every consumer touch-point,” notes M&C Saatchi LA ACD Ron Tapia. “From interior design to the signage, from the website to the collateral, from the social channels to the content posts, and from the apparel to the equipment. Literally everything. And that’s why it works seamlessly and feels so incredibly unique.” 
Media Type Television
Length
Market United States
Creative Director
Copywriter
Art Director
Agency Producer
Account Director
Production Company
Executive Producer
Director
Photographer
Editor
Director of Photography (DOP)
Special Effects / VFX
Animation/3D
Music Composer
Sound Engineer

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