| Title | The only filter we're a fan of is charcoal |
| Agency | M&C Saatchi |
| Campaign | The only filter we're a fan of is charcoal |
| Advertiser | Brown-Forman Corporation |
| Brand | Jack Daniel's |
| Date of First Broadcast/Publication | 2018 / 8 |
| Business Sector | Spirits, Fortified Wines |
| Tagline | The only filter we're a fan of is charcoal |
| Media Type | |
| Creative Director | Sharon Edmondston |
| Chief Creative Officer | Cam Blackley |
| Copywriter | Avi Azouz |
| Art Director | Chris Cheesman |
| Business Director | Celia Wallace |
| Planning Director | Tyler Wilson |
| Social Strategist | Clancy Walsh |
| Head of Social Media | Mandi Bateson |
| Account Manager | Joshua Johns |
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