Corta - "France stop crying"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

416

Brand: Corta
Country: Argentina

Advertiser: Corta

Title	France stop crying
Agency	DDB Argentina
Campaign	France stop crying
Advertiser	Corta
Brand	Corta
Date of First Broadcast/Publication	2022 / 12
Business Sector	Media, Publishing & Production
Philosophy	After Argentina was crowned as the Qatar 2022 World Cup Champion, arguing that the refereeing had harmed them, a Change petition was launched in France to demand FIFA to replay the World Cup final. The news went around the world and became a source of ridicule for Argentines on social networks. CORTA, a digital news platform, understood that it was a good opportunity to turn that conversation into a pro-Argentina post-World Cup campaign. Based on that premise, the DDB Agency, they quickly designed an action that began with a tweet proposing to all Argentines to collect signatures so that France would "stop crying" and then followed with a petition created for that purpose on the change.org platform. In a totally organic way, without investing in its distribution, the publication went viral and made headlines in different media around the world, which gave press and exposure to the initiative and, not only did it achieve the goal of adding more signatures than the French petition -236,678 vs. 801,710, a real landslide-, but it instantly became a success story due to the repercussion it had.
Media Type	Social Media
Length	120 seconds
Chief Creative Officer	Facundo Varela
Executive Creative Director	Fernando Zagales
Executive Creative Director	Juan Mesz
Creative Director	Andrés Borja
Creative Director	David Mejía
Art Director	Agustina Larrosa
Copywriter	Valentín Gomez
Editor & Motion Designer	Eugenia Diaz
Digital Team	Federico Fernandez
Digital Team	Catalina Fioramonti
Advertising Manager	Juan Agosto