| Title | Child mason |
| Agency | Ogilvy India |
| Campaign | Working child |
| Advertiser | CRY |
| Brand | CRY |
| Posted | June 2019 |
| Business Sector | Human Rights |
| Story | In India, about 33 million children between the ages of 5 and 18 years are subject to child labour. Through the visual, we metaphorically show how children shut themselves in, when they are put to labour and not into schools. We show this via 3 visuals - that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box. Child labour ends childhood. |
| Media Type | |
| Advertising Agency | Ogilvy India |
| Creative Director | Srreram Athray |
| Creative Director | Elizabeth Dias |
| Photographer | shreyas surve surve |
| Chief Creative Officer | Kainaz Karmarkar |
| Chief Creative Officer | Harshad Rajadhyaksha |
| Chief Creative Officer | Sukesh Nayak |
| Creative Director | Elizabeth Dias |
| Creative Director | Srreram Athray |
| Copywriter | Srreram Athray |
| Copywriter | Siddharth Kumar |
| Art Director | Elizabeth Dias |
| Art Director | Kunal Khade |
More Work
SEE ALLWorking Child
- BRAND:
- CRY
- AGENCY:
- Ogilvy India
Child carpenter
- BRAND:
- CRY
- AGENCY:
- Ogilvy India
Child welder
- BRAND:
- CRY
- AGENCY:
- Ogilvy India
#GodSaveTheOcean
- BRAND:
- Sprouts Environment Trust
- AGENCY:
- Ogilvy India
Crazy Feet
- BRAND:
- Vodafone
- AGENCY:
- Ogilvy India
Train
- BRAND:
- World For All
- AGENCY:
- Ogilvy India
Noose
- BRAND:
- World For All
- AGENCY:
- Ogilvy India
Building
- BRAND:
- World For All
- AGENCY:
- Ogilvy India
Wrecking Ball
- BRAND:
- Nataraj Pencils
- AGENCY:
- Ogilvy India