Title | Diversity |
Agency | Black River FC |
Campaign | Diversity (2012) |
Advertiser | Nando's |
Brand | Nando's South Africa |
Date of First Broadcast/Publication | 2012 / 6 |
Product | New Meals - Winter 2012 |
Business Sector | Restaurants & Fast Food |
Story | For winter, Nando’s (a South African flame-grilled peri peri chicken franchise) decided to add two new meals to their menu. The brief to our agency was to promote the variety Nando’s has to offer. We realized that variety can be interpreted as diversity, especially in a South African context. So, in true Nando’s fashion, we used social commentary to highlight the diversity that exists in our country and also tackle the intolerance of some South Africans towards foreigners. Apart from selling more chicken, we wanted to raise awareness of xenophobia. This print ad was actually created in support of a TV ad that South African broadcasters decided to pull from their stations. |
Media Type | Newspaper |
Agency Submission Contact | Susannah Fox |
Traffic Director | Tessa Thomson |
Strategic Planner | Spike Kunene |
Strategic Planner | Gia Callinicos |
Account Director | Charlotte Pettifer |
Copywriter | Oarabile Mahole |
Copywriter | Verona Singh |
Art Director | Kursten Meyer |
Assistant Agency Producer | Farah Saloojee |
Agency Producer | Laura Broccardo |
Creative Director | Vanessa Gibson |
Executive Creative Director | Ahmed Tilly |