Truecaller - "Red Is The New Black"

The Womb Mumbai, India

1337

Title	Red Is The New Black
Title (original language)	Buri Nazar Wale Tera Call Laal
Agency	The Womb
Campaign	Red Is The New Black
Advertiser	Truecaller
Brand	Truecaller
Date of First Broadcast/Publication	2022
Business Sector	Other Online Services
Story	Truecaller is an app that helps users differentiate between normal, priority, spam and fraud calls with colour-coded called IDs. The spammy and fraudulent calls are marked red, prompting users to give those calls a miss and save themselves from potential scammers. The ad shows a seemingly friendly man walking through a market waving and greeting everyone on his way. However, he is stunned to see that his greetings are met with suspicious stares. He soon gets cornered by the folks at the market who paint his face red.The ad is a metaphor for how seemingly friendly calls may have ill intentions but with Truecaller, users can easily identify and mark them in red as a warning for everyone else.
Media Type	Digital
Length	90 seconds
Copywriter	Rohit Sharma
Strategist	Mitali Kamath
Account Management	Saheef Giriyal
Account Management	Rajat Pandey
Account Management	Dhaval Jadwani
Account Management	Kawal Shoor
Creative Team	Paritosh Lonkar
Creative Team	Ankita Sawant
Strategist	Ramanathan Venkataramani
Strategist	Puja Jhunjhunwala
Strategist	Gaurav Joshi
Research	Manasi Mankatty
Founder	Navin Talreja
Creative Team	Suyash Khabya
Advertising Manager	Kari Krishnamurthy
Advertising Manager	Manan Shah
Advertising Manager	Ashwani Sinha
Production Company	Chrome Pictures