| Title | A Day in the Life |
| Agency | woods witt dealy and sons, inc. |
| Campaign | Never Be Powerless |
| Advertiser | Procter & Gamble |
| Brand | Duracell |
| Posted | July 2012 |
| Product | PowerMat |
| Business Sector | Consumer Electronics & Audio-Visual |
| Tagline | Tools To Help You Stay Powered 24/7 |
| Media Type | Television |
| Market | United States |
| Creative Director | Harry Woods |
| Creative Director | Gill Witt |
| Art Director | Dan Gearity |
| Art Director | Eric Altbush |
| Art Director | Anais La Rocca |
| Copywriter | Bevan Mahoney |
| Copywriter | Oliver Adriance |
| Director | Anthony Mandler |
| Actor / Celebrity | Jay-Z |
| Performer | Danny Deferrari |