Children of the Street Society - "Online Predator"

Will

Will Vancouver, Canada

206

This ad is part of the ACT Responsible Collection

Brand: Children of the Street Society
Country: Canada

Advertiser: Children of the Street Society

Title	Online Predator
Agency	Will
Campaign	Don't Put Your D*ck Here
Advertiser	Children of the Street Society
Brand	Children of the Street Society
Date of First Broadcast/Publication	2024 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Since the pandemic, the number of reported cases of child/youth online sextortion has spiked in BC and world-wide. And in 2023, the vast majority (90%) of sextortion incidents reported to CyberTip affected boys (typically those aged 15 to 17). Sextortion happens when predators (often posing as peers) persuade someone to send selfies or video of a sexual nature. Once the imagery has been sent, predators use it as blackmail to demand more images or money, often with dire consequences. In a world where girls are all too aware of the dangers they face from online sexual predators, this danger is relatively new to teen boys. They are either unaware of the sextortion efforts happening around them, or feel so comfortable with their online communities that they might not consider that they could be targets in the first place. In response to the spike in sextortion incidents affecting teen boys, Children of the Street, a program working to prevent the sexual exploitation of children and youth, partnered with creative agency Will to launch a new campaign to educate teen boys about the dangers of sharing sexual images of themselves online. The campaign consists of a series of OOH, social, and video ads featuring images of some of the most dangerous places teen boys could think of to put their dcks. But none of these places are as dangerous as sharing a dck pic in a DM. The eight-week campaign, which runs in Greater Vancouver, directs teen boys to the campaign landing page DontPutYourD1ckHere.ca where they can learn what to watch out for and what to do if sextortion happens to them.
Media Type	Web Film
Length	42 seconds
Executive Creative Director	Lisa Lebedovich
Creative Director	Danielle Haythorne
Copywriter	Danielle Haythorne
Account Supervisor	Robin Hall
Photographer	Clinton Hussey
Director	Clinton Hussey
Studio Artist	Conor Byrne
ACD	Allison Chambers
Designer	Noah Kawamura
Producer	Brie Puffer
Producer	Isabelle Apps
Retoucher	Conor Byrne
Post Production	PostPro Media
Sound Design Company	Flip78
Developer	Yardstick