Title | Parking While Hungry |
Agency | BBDO New York |
Campaign | Parking While Hungry |
Advertiser | Mars Inc. |
Brand | Snickers |
Posted | November 2015 |
Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
Story | For the Snickers “You’re Not You When You’re Hungry” campaign, we wanted to let consumers know about the dangers of parking while hungry. So we created a parking spot that demonstrated how drivers carelessly park over the lines due to the out-of-sorts behavior brought on by hunger. The lines were painted over a real parking spot in the USA with copy that let everyone know ‘You park here when you’re hungry.' |
Media Type | Outdoor/Out of Home |
Chief Creative Officer | Greg Hahn |
Executive Creative Director | Peter Kain |
Executive Creative Director | Gianfranco Arena |
Creative Director | Justin Bilicki |
Creative Director | Matt Herr |
Art Director | Kim Baskinger |
Agency Producer | Samar Zaman |
Photographer | Billy Siegrist |
Account Manager | Kirsten Flanik |
Account Manager | Susannah Keller |
Account Manager | Josh Steinman |
Account Manager | Dylan Green |
Account Manager | Jocelyn Choi |
Strategic Planner | Crystal Rix |
Strategic Planner | Alaina Crystal |