| Title | You'll Do Anything For a Kitten (Devonte) |
| Agency | AMV BBDO |
| Campaign | You’ll Do Anything For a Kitten |
| Advertiser | Mars Pet Nutrition |
| Brand | SHEBA |
| Posted | April 2023 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Story | To celebrate the brands’ expansion into the kitten life stage, the SHEBA brand is launching a new integrated marketing campaign rooted in the insight1 that one in four cat owners are allergic to cats and still can’t resist. Developed by AMV BBDO, the creative work spotlights what we all know – that cat parents will do anything for their kittens. AMV BBDO Creative Partners Polina Zabrodskaya and Andre Sallowicz say, “This insight confirms that people will do anything for their kitten – including enduring sneezing, itching, and swelling – all in the name of love; we wanted to capture this portrait of cat ownership and celebrate the willingness to give in.” |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks LA |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Creative Director | Polina Zabrodskaya |
| Creative Director | Andre Sallowicz |
| Creative Team | Rachel Tweedy |
| Creative Team | jamie chang |
| Agency Planning Team | Phoebe Fielding |
| Agency Planning Team | Kerrie Boyes |
| Agency Planning Team | Lola Neves |
| Agency Account Team | Alice Lindsay |
| Agency Account Team | Richard Mitchell |
| Agency Account Team | Poppy Wilson |
| Agency Account Team | Laura Balfour |
| Agency Producer | Lindsay Hughes |
| Agency Producer | Kieran Sadler |
| Art Producer | Sophie Alliott |
| Agency Designer | Marion Rossignol |
| Agency Designer | Mario Kerkstra |
| Media Agency | EssenceMediacom |
| Director | Angelo Cerisara |
| Production Co. Producer | Tom Ford |
| Editor | Amzek Vladislav |
| Post Production | No. 8 |
| Post-production Producer | Glen Percival |
| Grading/Online | Tim Smith |
| Audio Post Production | No. 8 |
| Sound Designer | George Castle |
| Photographer | Sam Gregg |
| Producer | Sylvie Champenois |
| PR Agency | Weber Shandwick |