| Title | Football is Bigger Than Football |
| Agency | US Sydney |
| Campaign | The World Game |
| Advertiser | Special Broadcasting Service |
| Brand | SBS |
| Posted | August 2012 |
| Product | The World Game |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television |
| Market | Australia |
| Executive Creative Director | Christy Peacock |
| Copywriter | David Roberts |
| Agency Producer | Stephanie Beattie |
| Senior Account Manager | Tim Stuart |
| Production Company | Emerald City Design |