| Title | The Soap with a Lump |
| Agency | Wunderman Thompson South Asia |
| Campaign | The Soap with a Lump |
| Advertiser | Unilever |
| Brand | Lux |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Senthil Kumar |
| Regional Executive Creative Director | Tista Sen |
| Senior Creative Director | Ashish Pathak |
| Senior Creative Director | Simone Patrick |
| Senior Creative Director | Chandni Kapur |
| Art Director | Ashish Pathak |
| Art Director | Aindrila Chatterjee |
| Copywriter | Vrinda Varnekar |
| Copywriter | Srikanth Kanchinadham |
| Client Supervisor | Sana Patel |
| Managing Partner | Kishore Tadepalli |
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