| Title | The Monster |
| Agency | Nexus Studios |
| Campaign | The Monster |
| Advertiser | Back Market |
| Brand | Back Market |
| Date of First Broadcast/Publication | 2022 / 11 |
| Business Sector | Online Retail, E-store |
| Story | This endearing story of a young girl and a monster highlights the impact of our insatiable desire for the new and offers an alternative path. |
| Philosophy | The production featured over 20 hand-crafted puppets, three of which were different versions of the Monster himself, the young girl, four city slickers, four miners, four zoned out tech fans, not to mention the crying clouds. Johnny relied on the humour and charm of the script along with the expertise of the puppeteers to inhabit the characters and bring personality to their performances. This was particularly vital for the larger than life Monster, who is simultaneously emotive and comedic with his jelly-like legs and chaotic energy. Created with discarded charging cables he is the embodiment of the disconnect we as a society currently face, and the opportunity for change. |
| Media Type | Television |
| Length | |
| Market | United States |
| Sound | Factory Studios |
| Production Company | Nexus Studios |
| Director | Johnny Kelly |
| Executive Producer | Josephine Gallagher |
| Executive Producer | Camila de Biaggi |
| Director of Photography (DOP) | Matt Fox |
| Puppets | Andy Gent |
| Editor | David Slade |
| Post Production | Untold Studios |
| Colorist | Aubrey Woodiwiss |
| Sound | Jon Clarke |
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