| Title | The Crossing Fence |
| Brief | Quebec is an unusual place where drivers do not stop at crosswalks with people waiting to cross. This issue has unfortunately resulted in over 200 injuries across the province, in the past few years alone.To address this situation, the Société de l’assurance automobile du Québec (SAAQ) has innovatively transformed a few crosswalks into pop-up barricades, or “crossing fences” to get drivers to stop and realize that crosswalks are there to protect pedestrians. |
| Agency | lg2 |
| Campaign | The Crossing Fence |
| Advertiser | Société de l'assurance automobile du Québec (SAAQ) |
| Brand | SAAQ |
| Date of First Broadcast/Publication | 2019 / 12 |
| Business Sector | Road Safety |
| Story | Standing fence which goes up when a pedestrian is crossing to make sure they are safe. |
| Media Type | Case Study |
| Length | |
| Art Director | Jean Lafreniére |
| Account Director | Alexandra Laverdière |
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