| Title | Hydroalcoholic |
| Agency | DAVID |
| Campaign | Even More Confusing Times |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing. Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets. |
| Media Type | |
| Length | |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Operating Officer | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| Executive Creative Director | André Toledo |
| Executive Creative Director | Saulo Rocha |
| Creative Director | Sébastien Rouvière |
| Creative Director | Fred Bosch |
| Associate Creative Director | Ana Martín |
| Associate Creative Director | Pedro Sattin |
| Copywriter | David Krueger |
| Copywriter | Sébastien Rouvière |
| Art Director | Pedro Sattin |
| Head of Production | Alejandro Falduti |
| Head of Account Management | María García-Herranz |
| Group Account Director | Lucila Mengide |
| Account Supervisor | Irene León |
| Account Executive | Sebastian Gancarz |
| Strategy Director | Patricia Urgoiti |
| Senior Strategist | Marc Escrig |
| Chief Brand Officer | Antonio Brandao |
| Advertising Manager | Sabrina Ferretti |
| Advertising Manager | Iwo Zakowski |
| Advertising Manager | Andrea Beer |
| Advertising Manager | Paco Recuero |
| Advertising Manager | Borja Moya |
| Photo Studio | WEARESICARIOS |
| Photographer | Nixon Freire |
| Executive Producer | João Luz |
| Assistant | Renan Moraes |
| Assistant | Kao Moraes |
| Operations | Lindin Lima |
| Retoucher | Ricardo Moreira |
| Music | PICKLE MUSIC |
| Music Director | Alexis Estiz |
| Music Director | Sebastián Merlín |
| Music Composer | Alexis Estiz |
| Music Composer | Sebastián Merlín |
| Music Composer | Pablo Díez |
| Sound Design and Mix | PICKLE MUSIC |
| Executive Producer, Music | Olivia López |
| Performer | Nuno Barbosa |
| Performer | Miguel Ángel Jenner |
| Performer | Edward Robinson |
More Work
SEE ALLBZRP King
- BRAND:
- Burger King
- AGENCY:
- DAVID
A Dog's Name
- BRAND:
- Burger King
- AGENCY:
- DAVID
The Wrong Message
- BRAND:
- Burger King
- AGENCY:
- DAVID
Keep It Real Meals
- BRAND:
- Burger King
- AGENCY:
- DAVID
Confusing Times - Radio Campaign
- BRAND:
- Burger King
- AGENCY:
- DAVID
Confusing Times - Radio Campaign
- BRAND:
- Burger King
- AGENCY:
- DAVID
Confusing Times - Radio Campaign
- BRAND:
- Burger King
- AGENCY:
- DAVID
Confusing Times
- BRAND:
- Burger King
- AGENCY:
- DAVID