McDonald's - "A.I'm Lovin' It"

GALERIA.ag São Paulo, Brazil

783

Brand: McDonald's
Country: Brazil

Advertiser: Arcos Dourados Comércio de Alimento

Title	A.I'm Lovin' It
Agency	GALERIA.ag
Campaign	A.I'm Lovin' It
Advertiser	Arcos Dourados Comércio de Alimento
Brand	McDonald's
Date of First Broadcast/Publication	2023 / 6
Business Sector	Restaurants & Fast Food
Philosophy	The combination of two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, makes Big Mac the best-selling sandwich of McDonald’s in Brazil, and the most iconic in the world. To show this preference in global scale, the brand asked the “opinion” of one of the most popular artificial intelligence tools today: ChatGPT[1]. Guided by internet existing data, ChatGPT is an artificial intelligence that simulates a conversation between human beings, answering questions in detail by taking millions of online data into consideration. And when enquired about the most iconic sandwich in the world, the result was: Big Mac. Big Mac is the only McDonald’s sandwich sold all across the globe, offering the same recipe since the year it was launched on the menu. It is an iconic sandwich that has won over consumers’ palate and keeps on delivering a tasty experience coupled with unique and memorable moments to our clients. No wonder it’s IA’s “favorite” sandwich too”, says Sérgio Eleutério, Marketing Director at McDonald’s Brasil. Big Mac, just as all McDonald’s beef sandwiches, is prepared with all-beef patties, with no additives or preservatives, and seasoned with a slight touch of salt and pepper directly on the hotplates. The lettuce, onion and pickles contained in the products are delivered regularly in the restaurants, by certified suppliers, making sure the company’s standard quality is met. The special sauce, on its turn, is so important that its ingredients are globally controlled, as only few suppliers are certified, ensuring the icon’s high quality and unmatched taste.
Media Type	Outdoor/Out of Home
Length	30 seconds
Chief Creative Officer	Rafael Urenha
Creative Executive Director	Carlos Schleder
Creative Executive Director	Phil Daijó
Creative Director	Guzera
Creative Director	Rodrigo Porto
Creative Team	Victor Capato
Creative Team	Felipe Ribeiro
Creative Team	Phil Daijó
Creative Team	Rodrigo Porto
Account Management	Ana Helena Coutinho
Account Management	Mariana Magalhães
Account Management	Paula Salvarani
Account Management	Tais Boaventura
Account Management	Larissa Gama
Approval Client	Sergio Eleuterio
Approval Client	Lariane Duarte
Strategy Team	Pedro Cruz
Strategy Team	Carol Mello
Strategy Team	Amanda Agapito
Strategy Team	Rafael Martins
Strategy Team	Felipe Ribeiro
Media Team	Paulo Ilha
Media Team	Kaline Lessio
Media Team	Natalia Fernandes
Media Team	Mirella Covaleski
Media Team	Fernanda Rubião
Graphic Production	Marcos Moura
Graphic Production	Natassia Santoro
Art Buyer	Bruna Costa
Integrated Production	Ducha Lopes
Integrated Production	Priscilla Sanches
Integrated Production	Fabio Truci
Integrated Production	Fernanda Assato
Integrated Production	Natália Menken
Integrated Production	Ana Ananias
Integrated Production	Renata Silva
Public Relations	Patricia Capuchinho
Public Relations	Mariana Novaes
Public Relations	Fernanda Gil
Image Production	Frame
Art Director	Phil Daijó
Motion Designer	Zeca Riscala
Executive Producer	Ducha Lopes
Production Director	Fabio Truci
Sound Production	Lucha Libre Audio
Music Producer	Paulinho Corcione
Music Production	Magno Rilly
Music Production	Luiz Dourado
Account Management, Production	Thais Urenha