Forevergreen - "Ugly heads"

Cossette Communication-Marketing

Cossette Communication-Marketing Québec City, Canada

1404

Brand: Forevergreen
Country: Cape Verde

Advertiser: Forevergreen

Title	Ugly heads
Agency	Cossette Communication-Marketing
Campaign	Ugly heads
Advertiser	Forevergreen
Brand	Forevergreen
Posted	April 2023
Business Sector	Gardening Instruments & Products, Garden Furniture
Story	I’d like to share the very first collaboration between Cossette and Forevergreen, the largest lawn care company in Quebec. Faced with a very competitive market, Cossette and Forevergreen decided to stand out from the crowd with an original campaign to carve out a place in the hearts of Quebecers and on the ground. “With the return of the warmer weather, lawn care once again becomes a priority for many, and Forevergreen’s experts are available throughout Quebec to meet this need. We’re delighted with this first collaboration with Cossette. It perfectly expresses the originality and simplicity we were aiming for to communicate with our target audience,” said Benoît Lamoureux, Vice-President, Development, at Forevergreen. “No one likes to find weeds on their lawn, and when they start to rear their ugly heads, we yank them out and they come back in force, which often gives us the impression that they’re mocking us,” added Richard Rochette-Villeneuve, Creative Director at Cossette.
Media Type	Television
Length	30 seconds
Vice President (VP)	Anne-Claude Chénier
Creative Director	Richard Rochette-Villeneuve
Creative Team	Nicolas Baillargeon
Creative Team	Sébastien Forget
Production Company	Nova Film
Director	Francois Lallier
Post Production	Studio Élément
Sound	Studio Expression
Strategist	Hugo Fournier
Strategist	Valentin Roux-Dufort
Product	Zoé Béland
Product	Benjamin Huot