| Title | Shallow water |
| Brief | In each film we see parents suddenly and unrealistically appearing and interrupting potentially harmful situations where teens are using alcohol. The parent showing up in each film awkwardly excuses him/herself, saying "I don't mean to be lame, but...". Super: "You wont't be there when it happens. Be lame in time. See how at lameparents.no". |
| Agency | Anorak Oslo |
| Campaign | Lame parents |
| Advertiser | AV-OG-TIL |
| Brand | AV-OG-TIL |
| Posted | November 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Av-Og-Til is a non-profit organization working to reduce alcohol harm, focusing on situations where alcohol can be particularly risky or harmful for others. Av-Og-Til has an e-learning program and website called Lame Parents (lameparents.no) where they offer parents training in how to talk to teens about alcohol and how to help them stay safe. |
| Media Type | Web Film |
| Creative Director | Stein Simonsen |
| Creative Director | Ingrid Lea |
| Project Manager | Camilla von Borcke |
| Account Director | Janne Espevalen |
| Strategic Planner | Simen Hansen |
| Graphic Designer | Yngve Nilsen |
| Production Company | Bacon OSL |
| Director | Eivind Landsvik |
| Producer | Magne Lyngner |
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