| Title | Cheltenham 2023 |
| Agency | BBH |
| Campaign | Cheltenham 2023 |
| Advertiser | Paddy Power PLC |
| Brand | Paddy Power |
| Date of First Broadcast/Publication | 2023 / 2 |
| Business Sector | Lottery & Gambling |
| Philosophy | Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival. It should come as no surprise that a brand steeped in Irish heritage would serve up a tv ad with savagely entertaining storytelling sitting at its core. But “Cheltenham 2023” marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign – the first since BBH was appointed to handle the brand’s integrated advertising business in January. Featuring the ultimate sequel from the Irish bookie ahead of the marathon four-day horse racing bonanza, BBH zeros in on the friendly (and at times not so friendly!) banter that ignites between both sets of punters when they meet annually. Through it, they achieve the ultimate creative springboard to maintain a continuous narrative steeped in insight. |
| Media Type | Television |
| Length | |
| Production Company | Pulse Films |
| Sound | String and Tins |
| Advertising Manager | Michelle Spillane |
| Advertising Manager | Leah Spears |
| Advertising Manager | Tom Muldowney |
| Advertising Manager | Patrick Boyce |
| Advertising Manager | Dean Finn |
| Advertising Manager | Rachael Kane |
| Chief Creative Officer | Alex Grieve |
| Associate Creative Director | Luke Till |
| Associate Creative Director | Lawrence Bushell |
| Actor / Celebrity | Peter Crouch |
| Copywriter | Jonny Durgan |
| Agency Producer | Rory Reames |
| Assistant Agency Producer | Rebecca Ellis |
| Assistant Agency Producer | Valentina Schwendinger |
| Planner | Jonny Turnbull |
| Business Leader | Bobbie Gannon |
| Account Manager | Alexander Boden |
| Music Supervision | TMS Black Sheep Music |
| Music Supervision | Hywel Evans |
| Music Supervision | Daniel Olaifa |
| Director | Freddie Waters |
| Executive Producer | James Sorton |
| Head of Production | Chris Harrison |
| Producer | Neil Andrews |
| Director of Photography (DOP) | Benjamin Krakun |
| Production Designer | Carly Reddin |
| Wardrobe | Scarlet Wallis |
| Wardrobe | Danielle Timperley |
| Actor / Celebrity | Abbey Clancy |
| Editor | Leo King |
| Editing Company | Stitch |
| Post Production | Rascal Post |
| ECD & VFX Supervisor | Andrew Wood |
| 2D Lead | Holly McLean |
| 2D Artist | James Pratt |
| 2D Artist | Rich DC |
| Colorist | Dan Levy |
| Executive Post Producer | Matthew Towell |
| Post-production Producer | James Beck |
| Color Producer | Jai Mhach Durban |
| Sound Designer | Adam Smyth |
| Additional Sound Designer | Jim Stewart |
| Audio Post Production | Eimear Ní Ghuaire |
| Audio Post Production | Olivia Endersby |
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