Domino's Pizza - "Betty-Hoo-Hoo"

VCCP

VCCP Global

24950

Brand: Domino's Pizza
Country: United Kingdom

Advertiser: Domino's Pizza

Title	Betty-Hoo-Hoo
Agency	VCCP
Campaign	Betty-Hoo-Hoo
Advertiser	Domino's Pizza
Brand	Domino's Pizza
Date of First Broadcast/Publication	2022 / 1
Business Sector	Restaurants & Fast Food
Philosophy	Domino’s, the UK’s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when £30 or more is spent online. Created by agencies of record VCCP alongside its CX and production arms VCCP CX and Girl&Bear, the DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement. The third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.
Media Type	Television
Length	30 seconds
Editing Company	Final Cut
Creative Director	David Masterman
Associate Creative Director	Elias Torres
Associate Creative Director	Daniel Glover-James
Head Of Planning	Ellie Gauci
Integrated Project Director	Brad Willis
Producer	Helen Brownlie
Producer	Georgia Tomi
Senior Creative Producer	Aymeric Gauvain
Senior Account Director	Myles Cryan
Account Director	Jasper Wolley
Account Director	Bella Johnston
Account Manager	Natalina Robarts
Artworker	Lee Foster
Studio Manager	Scott Mitchell
Production Company	Somesuch
Director	Sam Hibbard
Producer	Lucy Gossage
Editor	Ed Cheesman
Colorist	James Bamford
Post Production	The Mill London
Audio	Jack Sedgwick
Audio	King Lear