| Philosophy | Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young India is redefining dating and creating moments of connection, chemistry, and serendipity in these unprecedented times. Tinder’s campaign is a celebration of how members have not let the pandemic define what dating, flirting and social discovery means to them. They set their own pace and make their own rules about love, dating, life and everything in between. Inspired by real member stories and Tinder’s diverse community, the music video explores what dating and flirting look like today–from making a mundane outdoor hopscotch date memorable, improvising the lack of a public swimming pool, making the effort for a virtual dance party much, to exploring the city on cycles. The film showcases the optimism of these moments; the unexpected joys and the idea of possibility in times of physical distancing. On Tinder, you are in charge of your own experience. Members have always had the freedom to personalize their Tinder experience and make of the platform what they need it to be - a gateway to exactly the kind of connections and experiences they seek, at their pace. |