| Title | Reverse Selfie Cannes 2023 |
| Agency | Ogilvy UK |
| Campaign | Reverse Selfie |
| Advertiser | Unilever |
| Brand | Dove |
| Date of First Broadcast/Publication | 2023 |
| Business Sector | Cosmetics, Beauty Products & Perfumes |
| Story | Dove is renewing the fight for real beauty standards by pushing into the activist digital era with a hard-hitting new campaigns. The crucial issue of women and girls’ self-esteem is once again top of the agenda, as Dove highlights the widespread damage caused by the trend of heavily-edited selfies. At the heart of the campaign is a 60 second film, "Reverse Selfie", and is a sequel to Dove’s seminal 2006 film ‘Evolution’, which highlighted the false and unrealistic nature of the beauty ideals perpetuated by the advertising industry and the media. The film begins with an image a young woman has posted of herself on social media. The action then rewinds, reversing all the tweaks and staging that have gone into creating that image, and revealing the shockingly young girl behind the picture. |
| Media Type | Case Study |
| Length | |
| VFX Company | Absolute Post |
| Production Company | Independent Films |
| Audio Post Production | Grand Central Recording Studios |
| Director | Benito Montorio |
| Lead VFX | Phil Oldham |
| Executive Producer | Verity White |
| Global Creative director | Juliana Paracencio |
| Director of Photography (DOP) | Steve Annis |
| Copywriter | Alison Steven |
| Art Director | Liam Bushby |
| Global Executive Creative Director | Daniel Fisher |
| Copywriter | Ollie Jarrott |
| Advertising Manager | Alessandro Manfredi |
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