Teta & Teta - "If you don't cry you don't get"

LOLA MullenLowe

LOLA MullenLowe Barcelona, Spain

1224

This ad is part of the ACT Responsible Collection

Brand: Teta & Teta
Country: Spain

Advertiser: Teta & Teta

Title	If you don't cry you don't get
Title (original language)	Quien No Llora No Mama
Agency	LOLA MullenLowe
Campaign	Cry for the Law
Advertiser	Teta & Teta
Brand	Teta & Teta
Date of First Broadcast/Publication	2023 / 1
Business Sector	Charities, Foundations, Volunteers
Story	The baby is programmed to cry 24/7 until a Breastfeeding in Public Spaces law is passed. According to a recent study on social tolerance of breastfeeding in public spaces, 1 in 2 women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalize breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF.
Media Type	Television
Length	151 seconds
More Information	QuienNoLloraNoMama.org
Advertising Manager	Maria Rufilanchas
Advertising Manager	Marina García Canedo
Executive Creative Director	Néstor García
Executive Creative Director	Nacho Oñate
Creative Director	Saray González
Creative Director	Helena Marzo
Creative Team	Zacarias Kesselman
Creative Team	Pablo Luna
Art Director	Cristian Serrano
Art Director	Libe Amunarriz
Managing Director	Yann Baudoin
Head Of Planning	Gem Romero
Planning Director	Alberto Burés
Head of Production	Luis Cristóbal
Account Manager	Luján Gallo
Public Relations	Enrique Caballero
Public Relations	Sarah Okrent
Public Relations	Beatriz Chapapietra
Production Company	McNulty
Director	Irene Baqué
Modelling	Cristina Jobs
Director of Photography (DOP)	Artur Pol Camprubí
Producer	Sergio Huerta
Post Production	McNulty