Children in India experience the highest levels of parental pressure. Parents push children to pursue academics instead of something unconventional. We wanted to tell parents that with hard work, one can become anything, so they should let their children follow their dreams. The best person to talk about this is India's cricket legend Sachin Tendulkar. We de-aged him into a 11-year old boy using DeepFake AI. He talks about everyone around him being fearful about the future. But he isn't afraid of what's coming because he will keep working hard and continue to believe in himself.
Philosophy
We addressed the issue of parental pressure with the help of technology. Using Deepfake AI, we de-aged India's cricket legend Sachin Tendulkar from a 50-year old to a 11-year old boy. He talks about the pressure he is facing and people questioning his choice to play cricket instead of pursuing academics. But he is confident he will succeed because he will work hard.
Problem
Children in India face enormous pressure from parents to choose a safe career like engineering or medicine. A child who chooses a different career like sports faces a backlash from society. How can we ask parents to let children pursue their dreams?
Result
The ad went viral across the country. It was shared by cricket lovers and the common public who were surprised to see their favorite sporting hero as a child. The ad was covered in major media publications and created a conversation around parental pressure.