| Title | “The Bubble Buster” |
| Brief | Smartphones, social media, the gated community lifestyle, and now the metaverse? Our children are growing up in an era of total connectivity yet severe isolation from the real world, their families, and each other. It’s like living in bubbles that bait us in with momentary happiness and gradually imprison us until we forget the true happiness outside its walls.Although being one of the top real estate innovators in the middle east that develops gated communities, Mountain View wanted to scratch the surface of the bubble world and show how true happiness can be felt through simple human activities regardless of where you live.In an eye-opener story, we featured the one & only Mo Salah who, on a train, meets a young girl initially hooked on her phone. He grabs her attention with the tale of The Evil Bubbles, and the girl starts to imagine the story in her way, concluding that if happiness is a choice, we should choose to be bubble-free. |
| Agency |
Advantage Marketing & Advertising
|
| Campaign |
“The Bubble Buster”
|
| Advertiser |
Mountain View Egypt
|
| Brand |
Moutain View Residential gated community projects (real estate)
|
| Posted | November 2022 |
| Business Sector | Real Estate
|
| Story | Mountain ViewMountain View for development and real estate is among Egypt’s leading development companies, specialized in developing first tier residences and resorts.True to its ethos, Mountain View’s work does not end upon completion of its projects. The firm works with top property and community management companies, so as to ensure happy livelihoods across all of its developments.Cause Advertised:Spreading meaningful happiness to all those who who live in Mountain View communitiesWe provide our residents with all the support, programs and tools to help them live a happy life together as families, friends and neighbors not in isolation being consumed by today’s technology and social media which nowadays imprisons everyone in his own Cielo. Our programs and initiatives uses technology as tool and not a destination. A tool to encourage family bonding, bringing up responsible kids ready for tomorrow’s life, and leading by example in good-doing. |
| Media Type |
Television & Cinema
|
| Director |
Tarsem Singh "Tarsem"
|
| Chief Executive Officer (CEO) |
Hazem Hussein
|
| Chief Creative Officer |
Hazem Hussein
|
| Founder |
Tamer ElEzabi
|
| Executive VP |
Tamer ElEzabi
|
| Creative Director |
Mahmoud Hosni
|
| Account Director |
Mariam ElTouny
|
| Senior Account Executive |
Abdel-Rahman Hamdy
|
| Chief Marketing Officer (CMO) |
Wael Lotfy
|
| Marketing Director |
Amira El Borolossy
|
| Senior Marketing Manager |
Rania ElKest
|
| Senior Brand Manager |
Sherif El Madany
|
| Communications Manager |
Ahmed Serag
|
| Production Company |
ASAP Productions Egypt
|
| Production Company |
@radical.media
|
| Executive Producer |
Amin El Masri
|
| Director of Photography (DOP) |
Colin Watkinson
|
| Production Designer |
Ged Clarke
|
| Production Company Producer |
Ray Leakey
|
| Production Company Producer |
Shorouk Mokhtar
|
| Head of Production |
Essam Saber
|
| Production Manager |
Amr Elmasry
|