Jockey - "Jockey or Nothing (On)"

Law & Kenneth Saatchi & Saatchi Mumbai

Law & Kenneth Saatchi & Saatchi Mumbai Mumbai, India

5293

Brand: Jockey
Country: India

Advertiser: Jockey

Title	Jockey or Nothing (On)
Agency	Law & Kenneth Saatchi & Saatchi Mumbai
Campaign	Jockey or Nothing (On)
Advertiser	Jockey
Brand	Jockey
Date of First Broadcast/Publication	2019 / 6
Business Sector	Lingerie, Underwear, Pajamas
Story	The film follows a collection of electrifying dancers around Los Angeles as they find themselves suddenly in nothing more than their Jockey underwear (to nobody else’s concern) and overcome by the need to dance.
Philosophy	Back on home-turf, LA-born but Barcelona-based director Hans Emanuel teamed up with L&K Saatchi & Saatchi, Hello Robot and choreographer Ayesha Orange for this punchy new commercial for Jockey Underwear. Part of the ‘Feels Like Jockey’ campaign, the creative aims to strengthen the brand’s core message of comfort-first while appealing to a younger audience.
Media Type	Web Film
Length	82 seconds
Director	Hans Emanuel
Director's Agent	John Spary Associates
Creative Team	Pritam Shettigar
Creative Team	Shahid Sheikh
Creative Team	Bharat Gujarati
Creative Team	Aditya Narayan
Account Management	Debarjyo Nandi
Account Management	Nivedita Lahiri
Account Management	Himali Shetye
Agency Producer	Vijay Vigamal
Production Company	Hello Robot
Executive Producer	Amit Gupta
Executive Producer	Kitisha Gaglani
Producer	Sohan Kumar
Director of Photography (DOP)	Roman M De.Bujo
Choreography	Ayesha Orange
Costume	Coxy Chiara Rodoni
Production Company	Filmed Imagination
Producer	Marius Haugan
Offline Editor	Antonio Gomez
Offline Editor	Rachit Mehta
Online Editior	Ravi Sharma
Post Production	Prime Focus
Executive Post Producer	Sachin Amberkar