Le Coq Sportif chose to pay tribute on his birthday to the greatest of all time, Diego Maradona, with a public road exclusively for him looking to the sky from the roof of the Malvinas Argentinas stadium within the grounds of Argentinos Juniors. The sports brand reissued the famous jersey with which the soccer player made us touch the sky in 86 and on his birthday, chose to show it to him in a very special way. From a huge installation located on the roof at the football club that saw him make his debut in 1976, a message looks up to the sky so that only he can see it: "We made it for you. Happy birthday, Pelusa” Le Coq Sportif dedicates the reissue of the iconic blue jersey to him in gratitude for that unforgettable and glorious moment that moved all of us Argentines; for the magic, passion and effort that he brought to his life. For the brand, this action is also a tribute that seeks to reconnect with the passion and the feeling of union that he generated in all Argentines. The campaign is the first work of Grey Argentina for Le Coq Sportif, who started working with the agency a few months ago.