Title | Sexual consent awareness |
Agency | MARC USA / Chicago |
Campaign | Sexual consent awareness |
Advertiser | KnowNo |
Brand | KnowNo |
Posted | October 2016 |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Story | KnowNo is an awareness project created to clear up the gray area around consent. Starting with a street performance and video leading to a simple online quiz, the campaign delivers an important message to women, men, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of sexual consent undeniably clear. The video is composed with permission from Lady Gaga and Dianne Warren to the instrumental version of "Til it Happens to You.” |
Media Type | Television & Cinema |
Length | |
Creative Director | Stephanie Franke |
Creative Director | Snake Roth |
Art Director | Carly Neville |
Copywriter | Tommy Crossen |
Director | Robert Stockwell |
Editor | Hannah Welchel - Stephens |