Snake Roth
Creative Director at Motion Theory
Kansas City, United States
TitleSexual consent awareness
Agency
Campaign Sexual consent awareness
Advertiser KnowNo
Brand KnowNo
PostedOctober 2016
Business Sector Anti-Domestic Violence, Sexual Abuse
Story KnowNo is an awareness project created to clear up the gray area around consent.
Starting with a street performance and video leading to a simple online quiz, the campaign delivers an important message to women, men, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of sexual consent undeniably clear. The video is composed with permission from Lady Gaga and Dianne Warren to the instrumental version of "Til it Happens to You.” 
Media Type Television & Cinema
Length
Creative Director
Creative Director
Art Director
Copywriter
Director
Editor

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