Yardley - "Nature Like Freshness"

Contract Advertising

Contract Advertising Mumbai, India

1759

Brand: Yardley
Country: India

Advertiser: Yardley

Title	Nature Like Freshness
Agency	Contract Advertising
Campaign	Nature Like Freshness
Advertiser	Yardley
Brand	Yardley
Date of First Broadcast/Publication	2021 / 10
Business Sector	Hygiene & Personal Care Products
Philosophy	Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network. Featuring in the television commercial (TVC) about the concept of nature like freshness, Kriti is seen as a confident and independent young woman, stepping up to take on the world. The TVC has launched across multiple channels across regions, including digital. An extensive print campaign has been planned along with prominent presence across general trade, modern trade and ecommerce sites generating 360-degree visibility for the new campaign. Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves.
Media Type	Television
Length	40 seconds
CEO	Raji Ramaswamy
CSO	Rohit Srivastava
Chief Creative Officer	Sagar Mahabaleshwarkar
EVP & GM	Ayan Chakraborty
ECD & SVP	Rahul Ghosh
VP Planning	Monami Karmakar
Senior Creative Director	Sagar Chhabria
SVP Account Management	Sabina Singh
Account Director	Sharanmoyee Sen
Senior Account Executive	Daxsh Kaicker
Director	Sohini Dasgupta
Production	Big Momma Productions
Yardley Business Head	Manish Vyas