Nils Haseborg
Executive Creative Director bei at HEIMAT Hamburg GmbH
Berlin, Germany
TitleJosé's WiFi Dogs
Agency
Campaign Travel & Surf
Advertiser Deutsche Telekom AG
Brand Deutsche Telekom
Date of First Broadcast/Publication 2014 / 6
Business Sector Telecommunications Services
Story SUMMARY :  
 
Deutsche Telekom changed roaming behaviour and grew their user base with their humorous mockumentary “Wi-Fi Dogs”. Delivering the message of “Look for the fun. Not for the Wi-Fi”, Deutsche Telekom relaxed phone users who live in fear of a big bill when travelling. Deutsche Telekom grew its own first time data roaming pass users by 22%. It also grew twice as fast as the market putting it in a leading position as the roaming market opens up in 2016
Media Type Web Film
Length
Market Germany
More Information http://www.jose-dogs-the-best-for-to-find-wifi.net
Production
Production
Director
Chief Creative Officer
Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Account Director
Agency Producer
Account Manager
Post Production
Sound

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