Title | José's WiFi Dogs |
Agency | DDB Berlin |
Campaign | Travel & Surf |
Advertiser | Deutsche Telekom AG |
Brand | Deutsche Telekom |
Date of First Broadcast/Publication | 2014 / 6 |
Business Sector | Telecommunications Services |
Story | SUMMARY : Deutsche Telekom changed roaming behaviour and grew their user base with their humorous mockumentary “Wi-Fi Dogs”. Delivering the message of “Look for the fun. Not for the Wi-Fi”, Deutsche Telekom relaxed phone users who live in fear of a big bill when travelling. Deutsche Telekom grew its own first time data roaming pass users by 22%. It also grew twice as fast as the market putting it in a leading position as the roaming market opens up in 2016 |
Media Type | Web Film |
Length | |
Market | Germany |
More Information | http://www.jose-dogs-the-best-for-to-find-wifi.net |
Production | Smuggler |
Production | Community Films |
Director | Randy Krallman |
Chief Creative Officer | Eric Schoeffler |
Creative Director | Veit Moeller |
Creative Director | Nils Haseborg |
Copywriter | Alice Bottaro |
Art Director | Jacopo Biorcio |
Copywriter | Marc Lüdemann |
Account Director | Daniela Hofmann |
Agency Producer | Jens Mecking |
Account Manager | Annika Glander |
Post Production | Pirates 'N Paradise |
Sound | Studio Funk Dusseldorf |