| Title | New Chapter |
| Agency | Åkestam Holst /NoA |
| Campaign | New Chapter |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Drugstores, Specialty Stores |
| Story | A mother is sad as she helps her daughter move out of the house to start a new chapter in life. The moment is symbolised by an Ikea shelving unit on which the mother recorded her child's growth in pencil marks. Later, when the mother comes to visit, the daughter reveals that she's kept the shelf and its pencil marks as a memento. The goal of the film is to inspire people to live more sustainably: a new apartment doesn't have to be filled with new furniture. Ikea, where life happens. |
| Media Type | Television |
| Length | |
| Production Company | Bacon |
| Upright Music | |
| Director | Martin Werner |
| Account Manager | Anna Nollendorfs |
| Strategist | Jerker Winther |
| Client Director | Kjell Månsson |
| Copywriter | Rickard Beskow |
| Copywriter | Mark Ardelius |
| Art Director | Eva Wallmark |
| Art Director | Jesper Holst |
More Work
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- BRAND:
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- AGENCY:
- Åkestam Holst /NoA
Irresistibly pointless true view ads 2
- BRAND:
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- AGENCY:
- Åkestam Holst /NoA
Irresistibly pointless true view ads 1
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
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- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
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- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
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- BRAND:
- Audi
- AGENCY:
- Åkestam Holst /NoA
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- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
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- BRAND:
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- AGENCY:
- Åkestam Holst /NoA