| Title | Curiosity Unfolded with Samsung Galaxy Z Fold3 |
| Agency | RAPP |
| Campaign | Curiosity Unfolded |
| Advertiser | Samsung |
| Brand | Samsung Galaxy Z Fold3 |
| Posted | November 2021 |
| Business Sector | Consumer Electronics & Audio-Visual |
| Story | To celebrate the launch of the Samsung Galaxy Z Fold3, RAPP has created ‘Curiosity Unfolded’, a campaign that sees the Founders Forum tech entrepreneurs using the Samsung Galazy Z Fold3 to pitch their inventions to children - easily the world’s most inquisitive and toughest critics. The campaign features a series of short films showing entrepreneurs using the phone’s folding functionality to help bring their ideas to life for their audience. The children then put the experts through their paces by asking probing questions. The entrepreneurs featured, including Bobby Healy, Dr Helen O’Neill and Carmen Palacios-Berraquero, have reimagined home delivery with drones, hormone health and quantum tech, and are all members of the Founders Forum. The films, showing the children reacting to the folding screen and expressing their childlike curiosity, will run online, on social media, in local press and via display and media partnerships with the Independent and Evening Standard. Alex Conaway, Head of Brand at Samsung said: “Our ongoing partnership with Founders Forum has enabled us to work with this next generation of tech entrepreneurs. It’s been fascinating to see how the notion of curiosity, along with the harshest of critics – 6 year olds, has helped these business leaders of the future challenge their own thinking. Our new foldable devices are at the heart of this activity, which is designed to demonstrate their unique new productivity and their role in new ideas that push the tech world forward. Sid Gordon, creative director at RAPP UK said: “Children are often the harshest critics and are not afraid to ask difficult questions, no matter who you are or what you do. So you have to be fully prepared, and tell your story in the simplest, most engaging way possible. This campaign really puts our entrepreneurs to the test, and demonstrates how the Samsung Galaxy Z Fold3 can help simplify everday tasks and challenges.” |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Al Mackie |
| Creative Director | Sid Gordon |
| Art Director | Anthony McGinty |
| Senior Copywriter | James Sexton |
| Managing Partner | Kat Bain |
| Account Director | Jamie Marks |
| Account Director | Lloyd Nicholls |
| Program Director | Amy Bedford |
| Senior Agency Producers | Adam Pretty |
| Senior Agency Producers | Kate Hinton |
| Strategy Director | Julian Borra |
| Strategist | Nick Bain |
| Designer | Joe Martin |
| Head of 3D Motion Graphics | Jeffrey Osbourne |
| Director | Liz Unna |
| Production Company | Be The Fox |
| Editor | The White House |
| Post | Creative Outpost |
| Media Planner | Starcom |