| Title | Call car manufacturers 2 |
| Agency | Publicis Conseil |
| Campaign | Time-Fighters Program |
| Advertiser | Renault |
| Brand | Renault |
| Date of First Broadcast/Publication | 2023 / 5 |
| Business Sector | Cars |
| Story | Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more. |
| Philosophy | The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world. |
| Media Type | Social Media |
| Production Company | Big Productions |
| Copywriter | Mathieu Degryse |
| Art Director | Yves-Eric Deboey |
| Worldwide Creative Director | Marcelo Vergara |
| Global client lead | Hugues Rebout |
| President | Agathe Bousquet |
| Chief Creative Officer | Marco Venturelli |
| CCO/CEO | Marco Venturelli |
| Account Manager | Emmanuelle Woehrel |
| Account Manager | Mathilde Ferail |
| Production Company Producer | Raphaël Carassic |
| Agency Producer | Sarah Bouadjera |
| Director of Photography (DOP) | Sylvestre Dedise |
| Post-production Producer | Natacha Dolard |
| Creative Director | gurvan Prioul |
| Post-production Producer | Claire Ruszniewski |
| Editor | Alice Moine |
| Editor | Sebastien Mingam |
| Account Manager | Faustine Leblan |
| Digital Lead | Julien Bezault |
| Art Director Assistant | Jonathan Levain |
| Account Manager | Clotilde Pinto |
| Production Company Producer | Paul Barrois |
| Post Production | Firm |
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