| Title | Augmented Reality Ice Hockey Pizza Box |
| Brief | Spring 2018: the ice hockey world championships. To emphasize the collaboration between the Grandiosa brand and the Finnish ice hockey team, an app enabled users to play the world’s first AR ice hockey game on a frozen pizza box. Their performance in the game also allowed them to enter a grand prize draw. Plus they could see their Facebook friends' profile pictures in the bleachers and compare scores while playing. |
| Agency |
Lahtinen Mantere Saatchi & Saatchi
|
| Campaign |
Augmented Reality Ice Hockey Pizza Box
|
| Advertiser |
Orkla Confectionery & Snacks Finland
|
| Brand |
Grandiosa Pizza
|
| Posted | November 2018 |
| Business Sector | Food
|
| Story | The idea was to create the world’s first AR ice hockey game on a frozen pizza box in order to emphasize the collaboration between the Grandiosa brand and the beloved Finnish ice hockey team during the ice hockey world championships in the spring 2018.The Grandiosa Game Day (Pelipäivä) app offers a fun AR experience where the ice hockey game appears on your frozen pizza box on the table when you point it with your mobile device camera. The gameplay was designed to be intuitive, easy and exciting with the voice over of the known ice hockey sportscaster.Grandiosa Game Day involves scoring goals and hunting for various achievements which function as tickets to a Grand Prize draw. The game also contains video content with the Finnish ice hockey team, the Lions playing on pizza boxes, as well as a social media dimension. For instance, you can see your Facebook friends' profile picture in the bleachers and compare your scores with theirs while playing.The game was loved also outside the agency as it shot to the global top 2 on the iOS App Store sports games and in the Android Play Store lists within a couple of days! The one day retain was impressive 7.75%, the medium amount of games per user was 5,6 and the time spent with the brand was 5 minutes on average. |
| Media Type |
Digital
|
| Creative Director |
Nazzareno Sifo
|
| Copywriter |
Nazzareno Sifo
|
| Art Director |
Juuso Harvala
|
| Art Director |
Jere Makkonen
|
| Production Company |
Tribered Helsinki
|
| Production Company Producer |
Jani Järvinen
|
| Agency Producer |
Jenna Tiilimaa
|
| Agency Producer |
Mathias Lampenius
|
| Digital Artwork |
Jere Makkonen
|
| Programmer |
Joonas Kaunisto
|