p0dvigi - "Board"

Nectarin

Nectarin Moscow, Russia

1180

Title	Board
Agency	Nectarin
Campaign	Play the Real Heroes
Advertiser	p0dvigi
Brand	p0dvigi
Date of First Broadcast/Publication	2020 / 11
Business Sector	Charities, Foundations, Volunteers
Story	Real heroes are among us. We want to draw people's attention to the Instagram public p0dvigi, dedicated to ordinary people who have committed heroic feats. We turned to the most popular kind of art... Movie. We have created 18 posters for non-existent films. Each of them was based on a real feat. And the leading role was given to a famous Russian actor. We published them with #playrealheroes. And we attracted the attention of the actors by writing on their pages with a call to turn their actor's eyes to the heroic feats of real people. The reactions of the actors were fulminant. Together with actors, their Followers came to our community.
Media Type	Case Study
Content Director	Elena Trunova
Creative Director	Alexander Ovsyankin
Art Director	Alexander Osipov
Creative Group Head	Dmitry Pertsov
Copywriter	Dmitry Pertsov
PR Director	Olga Vyatkina
Public Relations Expert	Rada Lushba
Editor in Chief	Natalia Shirokova
PR manager	Tatyana Korchagina