Coca-Cola - "Ramadan is coming"

AKQA

AKQA London, United Kingdom

2746

Brand: Coca-Cola
Country: United Kingdom

Advertiser: Coca-Cola Company

Title	Ramadan is coming
Agency	AKQA
Campaign	Ramadan is coming
Advertiser	Coca-Cola Company
Brand	Coca-Cola
Date of First Broadcast/Publication	2024 / 3
Business Sector	Soft Drinks, Tonics
Philosophy	This visually stunning, animated ad hopes to capture the spirit of Ramadan's rich traditions by honing in on micro moments of connection, unity and joy. We begin by following a convoy of Coca-Cola trucks, widely recognised for their festive symbolism, as they embark on a beautiful journey to mark the beginning of Iftar. They become the focal point for a beautiful community dinner. As they sit to eat, and enjoy a well deserved Coca-Cola, the narrative joyfully weaves through different families and individuals, portraying a cross-section of a diverse society celebrating Ramadan in all its glory. Don't miss the key moments of magic sprinkled throughout the story, each one reflecting the empathy and generosity that encapsulate Ramadan. Heartwarming family reunions, unexpected friendships, surprise selfie guests and a wave of moving chairs as everyone makes room for one more.
Media Type	Web Film
Length	62 seconds
Executive Creative Director	Johnny Budden
Executive Creative Director	Simon Reid
Agency Producer	Xavier Cookson-Edwards
Creative Team	Jake Scott
Creative Team	Ioannis Diakonikolas
Creative Team	Amber English
Managing Partner	Ron Peterson
Managing Director	John Bernard
General Manager	Jazz Advaney
Creative Director	Pierre Saladin
Project Manager	Nick Bennett
Post Production	The Mill London
Creative Director	Anthony Bloor
VFX Producer	Stéphanie Mollet
Animation Supervisor	Chris Welsby
2D Lead	Declan Andrews
Animation	Pamella NABAIS
Animation	Hugues Valin
Director	Tim Fox
Animation Supervisor	Tristan DOMENJUS
CG Lead	Marc Greyvenstein