Title | Thank You All |
Agency | DDB Paris |
Campaign | Thank You All |
Advertiser | Marie Claire |
Brand | Marie Claire |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Newspapers, Magazines, Books |
Story | In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations. |
Media Type | |
Advertising Agency | DDB Paris |
Executive Creative Director | Alexander Kalchev |
Copywriter | Benoît Oulhen |
Art Director | Mickaël Jacquemin |
Strategic Planner | Cedric Ledoux |
Agency supervisor | Quentin Moenne Loccoz |
Agency supervisor | Jean-Luc Bravi |
Agency supervisor | Agathe Bicart-Sée |
Agency Producer | Quentin Moenne Loccoz |
Advertiser's Supervisor | Gwenaëlle THEBAULT |
Advertiser's Supervisor | Marianne Mairesse |
Photographer | Vincent Desailly |