| Title | Ukraine x Toronto |
| Agency | TANK |
| Campaign | Feel What We Feel |
| Advertiser | Razom |
| Brand | Razom |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | To raise humanitarian relief for war-torn Ukraine, we drew inspiration from President Zelenskyy’s powerful plea to the world to “Feel this: What we feel every day.” And we forced people to imagine what it would feel like, firsthand, to experience those ravages of war by transforming their own familiar hometown into a barely recognizable, battle ruin.QR codes, anchored by Zelenskyy’s call to action, transport users to a web-based experience that allow them to toggle between a familiar city landmark and what that scene could look like after the devastation of war.And as the impact of that jarring experience takes hold, those users are immediately prompted to contribute to the cause, just as they are truly feeling what they feel in the Ukraine.The omni-channel campaign includes integrated digital, 15s TV, traditional and digital OOH, and a social media crusade championed by an army of influencers.With each passing day, the need for humanitarian aid grows in urgency. So, defying typical production timelines, the campaign launched just under six weeks after Zelenskyy’s speech. |
| Media Type | Digital |
| Length | |
| More Information | http://feelwhatwefeel.com |
| VFX Company | Rodeo Fx |
| Agency | Grey Group Canada |
| Web Development | Kffein |
| Media Agency | Astral |
| Media Agency | Bell Media |
| Media Agency | Rogers |
| Media Partner | Yahoo |
| Media Partner | CBC |
| Media Partner | Publicité Sauvage |
| Planning Partner | Group M |
| Advertising Manager | Kamila Orlova |
| Advertising Manager | Dora Chomiak |
| President | Marc Lanouette |
| Chief Creative Officer | Marty Martinez |
| Marketing Manager | Jill Mastroianni |
| General Creative Director | Mark Mason |
| Copywriter | Krista Raspor |
| Copywriter | Benoit Losier |
| Art Director | Mark Mason |
| Art Director | Eve Trudel |
| General Manager | Nicole Lupke |
| Director of Production | Neal Owusu |
| Technology Strategist | Jean-Philippe Georges |
| Senior Interactive Art Director | Alexandre Nour Desjardins |
| Social Strategy Director | Stephanie Granowicz |
| Communications Manager | Vanessa Grillot |
| Producer | Deena Archibald |
| Editor | Biko Franklin |
| Studio Manager | Patty Groff |
| Founder/Managing Director | David Guillemin |
| Project Manager | Valentin Arvis |
| Creative technologist | Gabriel Corbel |
| Creative technologist | Guillaume Tomasi |
| Art Department Director | Deak Ferrand |
| Matte Painting | Frederic St-Arnaud |
| Environmental Design | Sarah Haddab |
| Compositing | Nicolas Laprise-Pellicelli |
| Compositing | Caroline Brien |
| VFX Supervisor | Erik Gagnon |
| Post-production Producer | Carolie Legault-Lanouette |
| Strategy/Planning | Hill+Knowlton |
| Vice President (VP) | Patrice Lavoie |
| Public Relations | Maxime Belanger |
| Business Development | Alix Gallant |
| VP Strategy | Beatrice Politi |
| Investment Director | William Soraine |
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