Title | I don't want to be an angel film |
Agency | Saatchi & Saatchi |
Campaign | I don't want to be an angel |
Advertiser | The Kid's Cancer Project |
Brand | The Kid's Cancer Project |
Date of First Broadcast/Publication | 2019 / 9 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | New treatments will bring new hope. Help us get in front of cancer |
Story | Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease. |
Media Type | Integrated Media/360 Activation |
Length | |
Creative Director | Piero Ruzzene |
Creative Director | Flavio Fonseca |
Executive Creative Director | Rebecca Carrasco |
Chief Creative Officer | Mike Spirkovski |