Consentis and HandsAway - "Decoding Women Board"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

1400

This ad is part of the ACT Responsible Collection

Brand: Consentis and HandsAway
Country: France

Advertiser: Handsaway

Title	Decoding Women Board
Agency	TBWA\PARIS
Campaign	Decoding Women
Advertiser	Handsaway
Brand	Consentis and HandsAway
Date of First Broadcast/Publication	2023 / 3
Business Sector	Charities, Foundations, Volunteers
Tagline	IF IT’S NOT YES, IT’S NO!
Story	Consentis and HandsAway, two benchmark associations that work daily raising awareness across all generations about the importance of consent, today unveil their first joint campaign produced by TBWA\Paris: IF IT’S NOT YES, IT’S NO! If the two associations have joined forces it is in particular to make a big impact, but especially to make a lot of noise. Indeed, education around consent must no longer be a minor subject, particularly in view of the recent report from the High Council for Equality between Women and Men which was published on January 23 and which provides a critical look at the state of play in France on issues of sexism. Among the most striking figures, 33% of women surveyed have already had sex at the insistence of their partner, when they did not want to. This figure demonstrates at the highest level the importance of educating from the youngest generations and the need to constantly remind people of the importance of consent, to change mentalities and behaviours.
Philosophy	HandsAway is an association that fights against sexist and sexual violence and street harassment. This year, the association wanted to devote a large communication chapter to the subject of consent. In France, street harassment has been raging for several years. The idea was to write a manual, a bible on women, The title is explicit: "Decoding women". However, when you open the book and browse through it, you realize that it is composed of only one sentence, from chapter titles to footnotes and bibliography: "If it's not yes, it's no".
Media Type	Case Study
Length	111 seconds
Production Company	\ELSE
Advertising Manager	Lucile Dupuy
Advertising Manager	Vassilia Mattei
Advertising Manager	Domitille Raveau
Advertising Manager	Benjamin Puygrenier
Advertising Manager	Miguel Neves Da Costa
Account Manager	Jonathan Serog
Account Management	Julia Montagu
Social Media Manager	Éléonore Berthier-Milot
Art Director	Julia Deshayes
Copywriter	Lena Monceau
Chief Executive Officer (CEO)	Maxime Boiron
Sound Director	Fanny Mithois
Art Buyer	Marie Leborgne
Illustration	Swindler&Swindler
Chief Creative Officer	Benjamin Marchal
Chief Creative Officer	Faustin Claverie
Copywriter	Julia Deshayes
Art Director	Lena Monceau
Graphic Designer	Nicolas Duval
Creative Producer	Léa Gosselin
Music & Sound Design	Olivier Lefebvre