Gouvernement du Québec - "Watch out Covid-19"

Cossette Communication-Marketing

Cossette Communication-Marketing Montréal, Canada

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Title	Watch out Covid-19
Agency	Cossette Communication-Marketing
Campaign	Grimaces
Advertiser	Gouvernement du Québec
Brand	Gouvernement du Québec
Date of First Broadcast/Publication	2021 / 12
Business Sector	Public Safety, Health & Hygiene
Story	Opening at a seventh birthday party, the film depicts the birthday girl surrounded by her friends. Suddenly, the girl looks straight into the camera and scowls as terrifyingly as she can. A boy leaping into the arms of an old relative and another being hugged by his sports team follow the same protocol. Directed by Olivier Staub, the film pairs drama with comedy and playfulness. Funny faces in super slow-motion, tracked with an epic score from Paul-Etienne Cote makes one warning cinematically clear - vaccination has begun and Covid-19 should be more scared of kids than kids are of it.
Philosophy	In order to promote the latest vaccine rollout for children in Québec, creative agency Cossette called on director Olivier Staub (represented by Great Guns in USA, UK & Asia) to craft new campaign ‘Grimaces’, where kids show Covid-19 who’s boss.
Media Type	Television
Length	30 seconds
Creative Director	Sylvain Thomin
Copywriter	Zoe Forest Paradis
Art Director	Jasmin Brochu
Production Company	Les Enfants
Production Company	Great Guns USA
Director	Olivier Staub
Director of Photography (DOP)	Jonathan Decoste
Producer	Céline Ceillier
Audio	Circonflex
Editor	Gregory Kaufman
Color Grade Artist	Benoît Côté